Digital Makeover: How Sephora Measured Offline Impact of Its Online Ads in S'pore - Think with Google
thinkwithgoogle.com
Digital Makeover: How Sephora Measured Offline Impact of Its Online Ads in S'pore - Think with Google
After finding more and more customers shopping across channels, Sephora decided it needed to get a clearer view of the purchase journey—from browsing online to buying in-store. The makeup retailer used Analytics 360 to determine whether its digital campaigns were influencing offline sales, and uncovered a 3.9X higher ROAS and a 3X increase in ...
Sep 8, 2020
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