Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, according to streamer insiders. The flip won’t happen simultaneously, but customers will see “HBO Max” on the apps that formerly said “Max” across the streamer’s territories on July 9.

HBO Max is back. Streamers woke up this morning to an update that replaced the “Max” on their apps with “HBO Max,” putting an end to a rebranding exercise that never quite took hold. “It’s good to be Home,

The resurrection of HBO Max comes ahead of the platform's expansion, and Warner Bros. Discovery's upcoming split.