An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at ...

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than ...

The future of loyalty was the focus of “Connecting the dots: How brands can boost marketing by integrating loyalty data,” ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...

An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to ...

New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the ...

Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads ...