In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

Garry C. Myers III didn’t fit the mold of the modern CEO. He wasn’t flashy, he didn’t go viral, and he never made headlines ...