Zomato has launched its latest campaign, ‘Fuel your hustle’, celebrating the quiet grind behind some of India’s loudest names ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and ...

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

Mark Read, outgoing chief executive of WPP, thanked Stephen Pretorius, chief technology officer at WPP, for taking on the ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

Articles written by Luz Corona ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, ...

Articles written by Julia Walker ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with ...

McDonald’s India (North and East) has teamed up with the Bollywood superstar Ranveer Singh to launch its latest campaign ...