There is a precedent here — ironically from Chicago-based Mondelez. After Kraft was spun off, Mondelez retained the sexier ...

As traditional breakfast cereals face declining sales and shifting consumer habits, Ferrero’s acquisition of WK Kellogg ...

Ferrero has a good chance of reviving WK Kellogg's legacy cereal brands with its $3.1 billion (€2.7 billion) take-private deal announced last week.