These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Mattel has apologized after inadvertently directing customers of its new line of Wicked dolls to a pornographic website, ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Mattel has immortalized Oklahoma-born ballerina Maria Tallchief with a new doll in its "Inspiring Women Barbie" series.