Dentsu announced a partnership with Index Exchange, an independent supply-side platform (SSP), and Chalice AI to bolster the agency’s NextGen initiative, a company-wide transformation meant to evolve ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

On March 2, Piper Sandler lowered its price recommendation on Bentley Systems, Incorporated (NASDAQ:BSY) to $42 from $45. It maintained a Neutral rating on the shares.

A giant banner depicting a glaring President Donald Trump has been installed across the facade of the Justice Department headquarters in Washington, D.C. The banner, hung between two columns by ...

Other federal buildings across Washington, D.C., are also adorned with huge banners of President Trump. By Ashley Ahn Breaking news reporter Large banners of President Trump now hang from multiple ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

As marketing ecosystems grow more complex and accountability pressures increase, programmatic advertising is at a pivotal moment. Brands and agencies are being asked to justify marketing budgets ...

When Maria Estela Parra saw herself on the Jumbotron at a Chicago Bulls game last month, hand-stitching Derrick Rose’s retirement banner, she pointed to the screen stunned and said, “That’s me.” Her ...

Programmatic audio is moving from the test budget to the main budget, and radio sellers need to pay attention to where those dollars are coming from, because marketers are funding that growth by ...

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...