Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

When designing her new FENTY x PUMA Avanti shoes, Rihanna found inspiration in her love of the sport of soccer. “I was inspired by the culture of it. I’ve always been obsessed with soccer ...

Puma sold more soccer and running shoes in the quarter, driving footwear revenues up ... Sales in the Americas grew 11.4%, ...

According to recent Lyst data, Puma Speedcats have officially dethroned Adidas Sambas as the It-sneakers of Fall 2024. Here's ...

Christian Pulisic and Puma have teamed up for a new signature collection from the U.S. men's national team star. The "Stealth" collection features boots, a hoodie, pants and a tee that utilize an ...

Puma sold more soccer and running shoes in the quarter ... Puma this year launched new global marketing campaigns in an effort to better compete with bigger rivals like Adidas and Nike and ...

Taking their obsession with speed to new heights, PUMA have partnered with Pro:Direct Soccer to release a special edition of the Ultra Ultimate, which features details inspired by the Mexico Grand ...

Now though it goes the other way thanks to a new, limited edition collaboration ... upper with bright call outs across the PUMA power tape technology, while his signature is also present on the front ...

When designing her new FENTY x PUMA Avanti shoes, Rihanna found inspiration in her love of the sport of soccer. “I was inspired by the culture of it. I’ve always been obsessed with soccer cleats, ...

In Performance, Puma also introduced its “fastest boot,” Ultra, in soccer, the MagMax max-cushioning model in running, and ...