Digital marketing being a comparatively newer field, many individuals are curious to know about it as they are not aware. This blog is meant specially for them, as we will be discussing various ...

DM history being sketchy at best, it’s no surprise that some of our most treasured myths are inaccurate. Research shows, for example, that Homer Buckley did not invent the term “direct mail” in 1915, ...

In this introduction to the special section on sustainability, the authors propose two primary factors that can help characterize past research in marketing on sustainability. The first of these ...

A couple of decades ago, marketers had undivided attention. With not much more than three or four marketing channels to choose from, brands could secure blocks of time in front of their customers. TV ...