The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating the perfect loyalty program concept is like mastering the art of baking the perfect ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

If you use hotel loyalty programs, you may be frustrated with devaluations and lost benefits. Here's how these programs will ...

Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points. “We are thrilled to give the brand’s loyal ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...

The biggest U.S. airlines make billions of dollars from their loyalty programs and branded credit cards, which some analysts ...

Kneaders, the Utah-based award-winning fast-casual bakery and cafe chain, announced the results of their revamped loyalty program in partnership with Thanx, the leading loyalty and guest engagement ...

Whether planning a trip with family, friends or even coworkers, travel is all about the experiences. The American Airlines AAdvantage® program is the ultimate rewarding travel companion that can help ...

It’s hard to overstate the importance of an airline’s loyalty program. So, when an airline changes a plan, frequent travelers bring their seatbacks to the upright, locked position to carefully examine ...

A casino loyalty program is a way of rewarding players as valued customers. Whether you wager in person or at online casinos in Michigan, casino loyalty programs offer redeemable credits and points, ...