How Neon Flipped Movie Marketing on Its Head to Make ‘Longlegs’ the Indie Hit of the Year
A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...
The Jewish Exponent9d
Har Zion Brings in Well-Known New York Rabbi for Book Talk
Sheila Kliger is part of the group of congregants at Har Zion Temple in Penn Valley that organizes the “Open a Book, Open ...
cybernews5dOpinion
Squirrel’s lives matter, too
The squirrel story was surely one of those viral moments. So what if Republicans twisted the story to fit their narrative of ...
Mashable28d
To hell with the gatekeepers: Amazon 'Union' documentary and the future of film
Union's self-distribution in limited theaters across the country is matched by a wave of guerrilla marketing. The team has and will continue hosting Amazon worker screenings across dozens of ...
Marketing24d
6 Reasons Why People Will Buy From You, Not Your Competitors
Mastering online marketing is a book in itself with chapters for getting and converting ... Jay Conrad Levinson, the father of guerrilla marketing, states it this way: "Marketing is everything you do ...
sea.mashable28d
To hell with the gatekeepers: Amazon 'Union' documentary and the future of film
The efforts of the Amazon organizers are depicted in Union, an observational documentary on the Bezos-opposed unionization of Staten Island fulfillment center JFK8 and their now-famous figurehead ...
IndieWire on MSN9d
Neon Wanted to Meet Horror Fans ‘on Their Terms and on Their Level' with ‘Longlegs' Marketing Campaign, Creating the Indie Blockbuster of the Year
"Longlegs" had the longest legs at the box office of any indie film in 2024, a triumph for the Neon marketing team. Neon ...