Data Product Agent Mesh makes the promise of Data Mesh practical by solving its operational complexity through intelligent ...

Successful marketers don’t just tell consumers to buy a product; they use brand storytelling, data, and personalization to create appeal. Instead of issuing a ...

Abstract: In marketing analytics, customer segmentation (clustering) divides a customer base into groups of similar individuals, while buyer targeting (classification) identifies promising customers.

Sky-high policy rates have finally changed the game. After five years of unprecedented volatility, insurers are beginning to see the consequences of gradual, but consistent premium hikes. Faced with ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

“Having access to AI from a trusted partner enabled us to build at scale, with relevant new models being released all the time. It’s allowed us to build quickly, at fintech speed.” Sam White, Head of ...

Verint®, The CX Automation Company, today announced it was named a Leader in the Frost & Sullivan Frost Radar™: Voice of Customer Analytics, 2025 Report. The report highlights Verint’s 50+ AI-powered ...

Qlik ®, a global leader in data integration, data quality, analytics, and artificial intelligence (AI), today announced it has been recognized as a Customers' Choice in the 2025 Gartner Peer Insights ...

A cybersecurity incident at analytics provider Mixpanel announced just hours before the U.S. Thanksgiving holiday weekend could set a new standard for how not to announce a data breach. To recap: In a ...