Birchbox 2 (Photo credit: 3rdfloorcloset) So, what’s the problem? No, this is not a rhetorical question but, rather, a seminal question for anyone interested in building a successful brand. One ...

Birchbox sells the men’s box for $20 a month, which is double the price of the women’s box, primarily because it includes a full-size product that is completely unrelated to grooming.

Birchbox, the startup that set the subscription-box craze in motion, has scaled back plans for its growth as increased competition and a chill in venture capital has left it short on cash.

Hayley Barna, now CEO of the beauty subscription service Birchbox, knows how to divide and conquer.

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told ...

Birchbox Is Winning by Doing Something Every Startup Should Be Doing (but Isn’t) It’s all about the customer, stupid.

Birchbox Inc., a startup that delivers a monthly selection of beauty products to members for a fee, has raised $60 million in a new round of venture funding led by Viking Global Investors and ...

New research from beauty company Birchbox found that two-thirds of Americans put others ahead of themselves and 37% of women feel guilty about taking time for themselves.

HB: In less than two years, Birchbox has expanded its footprint and quickly grown its retail business. We've built a monthly subscriber base of more than 100,000. We have launched our Men's ...

Birchbox sends a series, with each message pegged to a time frame or event in the shopper journey. Birchbox uses both in-app messaging and push notifications in its onboarding stream.

Birchbox is the boundary-busting beauty brand that has already gone down a treat in the States and which launched over here earlier this month.

With a lipstick line and potential retail expansion, Birchbox is catering to a new kind of beauty consumer that other companies have been ignoring.