As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.

Cloudflare is testing a new way for websites to charge AI companies that use their content to train models, run inference, or ...

Is AI marketing software really 'powered by' AI? Or is it just a small element used to justify a strapline? Opinion piece.

Mastercard’s fraud-prevention program is now available in Asia Pacific to support small businesses facing rising disputes.

Website tracking checker is a tool that allows you to review how data tracking operates on your website and identify areas ...

Zuckerberg’s Meta is stepping up its AI efforts, targeting startup founders and experienced developers, investing $14.3 ...

Solana has come back strong after a tough time in the market. This article examines the moves that have led to its recovery and offers some marketing advice for businesses of all sizes. Solana’s ...

In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the central message from Jason Barnard, founder and CEO of Kalicube, who has spent ...

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according to the annual ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Nick Watson is VP of Customer Success at Cheetah Digital and has supported brands like Coca-Cola, Shell, Manchester City FC, Bauer Media and Reckitt Benckiser collect over 1.3 billion preference ...