Adding a watermark and logo is an effective method for maintaining the confidentiality of shared documents. Watermarks and ...

Not sure how to write your marketing plan, or even where to start? This marketing plan template guides you through the key issues you need to cover What is a marketing plan? A marketing plan sets out ...

Well-chosen keywords and phrases ensure that your pay-per-click (PPC) ad is seen by people looking for products and services just like yours on serach engines like Google. The right keywords help ...

As a business owner, you should always be prepared to deal with bad publicity and the effects it can have on your business. Follow these steps to minimise reputational damage and get things back on an ...

Demand for window cleaning services has generally grown over the last twenty years or so for several reasons: modern building styles use large areas of glass and other specialist cladding and finishes ...

Case studies make great promotional material for any business. An in-depth look at how your company has helped a client could bring you valuable media coverage, as former IT PR specialist Jane Lee ...

What has been happening in the wholesale sector? Although the fortunes of individual sectors have varied in recent years, in general terms the wholesaling sector has seen the following developments: ...

The night-time economy has faced huge challenges in recent years. The government-enforced lockdowns during the pandemic forced venues to close. This was followed by a cost-of-living crisis that meant ...

Dropshipping is a form of retail business. The key difference from other retail businesses is that you do not buy, hold or ship your stock. Orders are fulfilled by third-party suppliers often via a ...

Keeping sales flowing is a major challenge. Rather than constantly chasing new customers, it can be more economical to revisit old leads. Kate Horstead finds out how to get dormant customers to buy ...

Have you thought about creating videos to market your business? Video can boost your search engine rankings and is an effective way to increase customer engagement. But how do you go about making a ...

In today's online marketing world, I've been wondering if the old marketing divide - above or below the line - still applies. Are these distinctions still relevant or has the line blurred? Back in the ...