Now in its 75th year, Formula 1 has been on a journey from a gritty motorsport to a high end brand. Here, Saffron Brand Consultants’ Chelito Rubio tracks its evolution and the role sponsorship has ...

Following the success of its rebrand for Atlantic Records last year, Explorers Club Studio has partnered with Coca-Cola ...

The team at branding agency How&How has revealed a new identity they recently designed for Jupi, a forthcoming AI-powered ...

You’ve decided to launch an agency. But what do you call it? We speak to indie founders about the name game - and some near ...

Based between Chengdu and Berlin, Han has worked on commissions for an array of lifestyle brands and publications since ...

What does your type of dog say about you? A UK-based clothing brand and animal sanctuary link together different personality ...

Working with global creative studio Koto, Tripadvisor drew from the real stories of its globe-trotting users in creating its ...

Prior to The Mill’s demise, experience designers Alessandro Pula and Stephan Bischof had bold plans to launch their own ...

UltraSuperNew has been creating “weird ideas” for 20 years, says co-founder Marc Wesseling, who is optimistic about the role of boutique agencies in fighting AI ...

In 2006, Kimi Räikkönen’s McClaren engine failed part way through the classic Monaco GP. In a move that is described with glee to this day, the driver exited his vehicle, jumped the safety barrier and ...