Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

As 2024 draws to a close, B2B marketers are looking ahead to the next year and considering how they will make their businesses stand out from the crowd. While B2B may have a (deserved?) reputation for ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take. Social commerce that’s truly native to a platform felt for a ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

Thinking of luxury goods typically brings to mind tradition, heritage and a time-honoured approach rather than fast-paced modernity. But luxury brands have also been keen to position themselves as ...

It’s quite appropriate for spring that the TextEdit file open on my laptop routinely corrects ‘endcap’ (the displays at the end of a supermarket aisle) to ‘endocarp’ (the technical word for e.g. the ...

Back in July 2022, a statistic from Google about Generation Z and their use of social platforms for search started making headlines. “For Gen Z, TikTok is the new search engine”, proclaimed the New ...

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with ...

Annika Bizon is Marketing and Omnichannel Director for Samsung UK and Ireland. We caught up with Annika to find out more about her role, which heads up a newly-combined marketing and omnichannel ...

What operational pitfalls can prevent retailers offering a good end-to-end customer experience with click and collect? James Gurd, owner and ecommerce replatforming consultant at Digital Juggler, ...

Direct-to-Consumer (DTC) is a rapidly evolving area of ecommerce that presents opportunities for businesses of all types, whether digital disruptors or legacy brands. DTC models enable businesses to ...