The latest trends and developments in social media, from the shift in spend towards social to the emergence of new ...

As platforms explore an ever-increasing list of ways to monetise their audiences, social commerce is expanding rapidly. This chapter looks at the growth of social commerce and the role it can play in ...

Short-form video has exploded in recent years to become one of the prevailing sources of entertainment and information. From quick-fire reaction videos to jokes, memes and explainers, short video ...