Microsoft's strange new Xbox ads have become an instant meme
We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...
‘This Is An Xbox’ Campaign Goes All-In On Its Half-Baked Philosophy
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...
ExtremeTech4h
Xbox Chief Says Console Hardware Isn't Going Away
Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...
In an expansion-heavy time for Xbox, Phil Spencer says he doesn't like "expansions that are manipulative" – "I don't want it to be, like, the third level that you cut"
"I don't like expansions that are manipulative," he says. "I want it to have a unique point of view. I don't want it to be, ...
Phil Spencer Responds to Microsoft’s 'This Is an Xbox' Ad Campaign, Which Is Already a Meme
Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...
Xbox Boss Confirms We'll Get More Xbox Consoles
The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...
GamesIndustry15hOpinion
Microsoft's Xbox transition moves into high gear | Opinion
It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...
Inverse9h
Xbox's New Ad Campaign Is Neat but Doesn't Paint the Whole Picture
Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.