Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

Facing competition from both established brands and upstarts like Dave's Hot Chicken, the Yum Brands-owned chain is leaning into its origin story.

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by ...

Fried Pickles just hit the KFC menu — and that’s not even the biggest news. The chain is also giving away Fried Chicken ...

Yum! Brands-owned fast-food chain KFC is looking to make a comeback as it rolls out an offer of free buckets of fried chicken ...

KFC U.S. has officially declared it’s entering a comeback era, and it’s starting by giving away free fried chicken. The company, which is celebrating its 75th anniversary this year, wants to move ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

KFC launched its “Kentucky Fried Comeback” campaign, offering a free bucket of Original Recipe chicken with any $15 app or website purchase for KFC Rewards members.

In Gainesville, Georgia, fried chicken is a matter of identity. In 1961, the town passed a law that made it illegal to eat fried chicken with a fork. You can imagine how serious it was that an actual ...

Hanna Barbera's famous picnic basket-stealing scamp, Yogi Bear, is the mascot of this decades-old restaurant in South Carolina that's the last of its kind.