An ad-supported version of Prime Video is included with Amazon’s delivery service, which costs $14.99 per month, or $139 per year. An ad-free version of Prime Video is also available for an additional $2.99 per month. A stand-alone streaming subscription costs $8.99 per month.

Amazon's FAST service seemed redundant after Amazon launched the Prime Video ad tier in January. With the subscription tier making money from subscription fees and ads shown on Prime Video with ads, it made little sense for Amazon to continue with Freevee, which only has the latter revenue stream.

Amazon has since doubled down on its advertising efforts, following the successful launch of its new plan – UK ratings body Barb found that 86% of homes are now signed up to its ad-tier – and we can only expect more growth to occur as Amazon Freevee users migrate to Prime Video.