AI can sharpen targeting and boost efficiency, but some marketers warn it may limit reach and weaken brand connection.

Inside a FedEx AI literacy initiative being delivered across half a million employees around the world.

New research highlights how consumer technology brands are navigating rising acquisition costs, AI-driven search disruption, and increasingly fragmented digital channels ...

Anthropic is offering a special promotion for Claude users this month by temporarily doubling usage limits during off-peak ...

Learn how technology is changing and how adapting to it can help your marketing.

AI tends to follow a J curve. Understanding where you are on that curve is essential to measuring AI’s contribution to marketing.

A wide range of high cost survival technology is tested to assess real world performance The evaluation focuses on durability usability and effectiveness under practical conditions Different tools are ...

The digital side of the organization is producing more output than ever, while shared understanding is shrinking.

Rapid POS reports choosing a point-of-sale system using a structured evaluation process helps ensure long-term support for ...

Mike Markkula, an early investor and business leader, was instrumental in driving Apple’s early growth and success.

Silicon Valley’s young coders are getting creative with this new technology. They also worry they’re not spending enough time ...

Lumen Chief Technology and Product Officer Jim Fowler says he wants the network infrastructure enterprise to "think like a tech company." ...