With pressure mounting, there are positive signs that CMOs are taking their AI strategies to the next level – identifying clear-cut goals and high-impact use cases, looking to agencies to support ...

Experienced CMOs understand that the most valuable signals appear in more subtle behaviors throughout the process.

Communication is at the heart of marketing. Without a solid strategy for your internal communication, your team members are ...

This recognizes something crucial: In times of transformative change, developers are key influencers in the buying committee. If you don't win the hearts and minds of developers, you don't win the ...

As measles cases rise across the United States, clinical leaders must ensure their organizations have the clinical protocols, workforce training, and infection-control infrastructure needed to rapidly ...

Natalie Warren-Smith is a strategic marketing leader that harnesses more than 25 years of experience shaping some of Australia’s most iconic brands and driving commercial growth across property, ...

There is a quiet shift happening in brand marketing, and it’s not about performance media, AI optimization, or the next social platform.

As CMOs question their marketing suites, Hightouch's Adam Greco explains why 'Suite Fatigue' is growing and how to build a more modern stack.

Learn about sequential pay CMOs: mortgage obligations that methodically retire tranches based on seniority, offering an ...

McDonald’s, another brand synonymous with great marketing and advertising, primarily uses AI to improve internal efficiencies. Marketing chief Annabel Fribence told B&T that it is deployed as a ...

In the last 12 months, the conversations around AI have shifted dramatically. What started as a debate about how and when AI could and should be used as a creative efficiency tool has expanded to ...