The retailer saw share gains in new shoppers across income levels mainly led by upper-income households, which make more than $100,000 in annual income, Walmart officials said during an earnings call on Tuesday. Walmart in a previous earnings call had also highlighted the rise in its higher income shoppers.

Households earning more than $100,000 made up 75 percent of its Walmart’s market share gains in the third quarter, chief executive Doug McMillon said.

The bellwether retailer reported higher-than-expected sales in its latest quarter and upgraded its forecast for the rest of the year.

Walmart officials said Black Friday deals will continue through the entire week, and customers looking to shop in-store Black Friday finds will have that opportunity starting at 6 a.m. local time on Nov. 29 at Walmart stores nationwide. Walmart officials shared a list of doorbuster deals that customers can anticipate.

Walmart announced Monday its plans for its second Black Friday sales event and for its Cyber Monday sales event. Here's what to know.

Black Friday is still a few weeks away, but that's not stopping big-name brands and retailers from launching their sales events early. Our staff of professional shoppers is already seeing discounts on some of our favorite products across a range of categories,