LOS ANGELES—“I already know what she’s going to buy,” Dedy Shwartzberg whispered as a shopper stepped into his aggressively pink clothing store. He nodded toward a bright aqua tank. A day earlier, a ...
The fast-fashion company uses vast consumer data to produce 300 new styles a month and makes its stores feel like a party for shoppers. LOS ANGELES—“I already know what she’s going to buy,” Dedy ...
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