Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

The European footwear retailer dropped its first TV campaign in 15 years to reaffirm its place on the high street. The Drum ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's ...

Nana Ama Sarfo discusses Kenyan tax legislation meant to replace the failed Finance Bill 2024 and notes that the measures fall short on enforcement-related proposals.

The Climate Finance Action Fund is proposed, needing $1bn and 10 countries to launch, with contributions from fossil fuel ...

Q3 2024 Earnings Call Transcript November 12, 2024 Operator: Good day, everyone. My name is Ashley and I will be your ...

Instagram has become a powerful tool for businesses around the world, especially in the realm of digital marketing services.

Robot Following: By integrating modules like personnel detection, re-identification, and visual target tracking ... its plan ...

How Do Strategic Investments Contribute to Long-Term Savings for Businesses? In a rapidly evolving business landscape, making ...