Nestle said it would pump more investment into advertising and marketing and review options for its water business as part of ...

NEW YORK (AP) — With Thanksgiving less than two weeks away, Walmart, Target, Aldi and other grocers are competing for a place ...

The moment political ads disappeared, retailers overtook the airwaves with their pitch to the masses: Holiday shopping season ...

The e-commerce landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. As the ...

Harness demand intelligence to target the right prospects – demand campaigns have immense potential to amplify an ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

The food giant tempered its profit expectations for next year and for sales growth over the medium term, as it steps up ...

While consumer perceptions of grocery prices is based on the cost of staples like eggs and milk, "the Thanksgiving meal has ...

Cmo: Great marketers have to be fluent in both the language of great creativity, which is very subjective and as we've talked ...

Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to ...

The singer’s quest for world domination continues with ‘The Eras Tour Book.’ But why is Swift self-publishing, and what does ...