Dixie and Charli D’Amelio debuted "Dress Up BFF" Tuesday, a Roblox game featuring characters from their original animated franchise "Squeaky & Roy." ...

Roblox has appointed Unity's Mike Schoelch as head of agency partnerships. As part of the company's global brand partnerships ...

In this episode of Adspeak, ADWEEK creativity editor Brittaney Kiefer and executive editor Alison Weissbrot unpack what's behind Nike's big move, how it's racing to win over Gen Z, and whether a brand ...

Nike has teamed up with designer Tomoki Koizumi, founder of the Japanese fashion brand TOMO KOIZUMI, to release a limited ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — essentially a remake of the legendary time-waster FarmVille — recently smashed ...

Brain rot" has become the newest online obsession for tweens, powered by bizarre AI-generated videos and games. Experts ...

Nike just launched a new 60-second ad featuring Carlos Alcaraz, Saquon Barkley, Caitlin Clark, and LeBron James.

Ballerina Cappuccina, an AI-generated cartoon ballerina with a cappuccino teacup for a head, has become a viral sensation on TikTok. Her videos have garnered over 55 million views and 4 million ...

Graham says the Wieden+Kennedy effort can be an antidote to the young people’s doubts, fears and embarrassments. How the NFL used AI in its season kickoff ad ...

This release builds on the momentum Roblox was experiencing entering the year. For the second quarter, it reported a 21% year-over-year increase in revenue, while bookings (a non-GAAP adjusted measure ...

LeBron James has never hesitated to remind the world of his greatness. This is the same man who anointed himself the GOAT after leading the Cavaliers to an NBA title in 2016, and demanded respect from ...