F1 photojournalist Kym Illman explains how Ferrari declined Charles Leclerc's proposal of launching his own clothing line.

Aston Martin has entered a long-term partnership with PUMA, the renowned sportswear manufacturer, which will begin in the ...

The Aston Martin Formula 1 team announced on Tuesday a new long-term partnership with renowned sportswear brand PUMA. PUMA ...

A Formula 1 team have announced a major signing ahead of the 2025 season. The news comes as the 2024 campaign nears its ...

The brand will become the team’s official sportswear, athleisure, and technical gear partner in a long-term deal.

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

Available now are four different "Neon Energy" collections, with each drop designed in partnership with partners Mercedes AMG ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

With accelerated sales growth in Q3 and EBIT meeting expectations as well as a strong orderbook for Q4, we're on track to meet our full-year 2024 outlook. This success is due to the great engagement ...

The Puma Speedcat is the new trending sneaker — and here's why, as well as how to style them for an effortlessly cool look.

PUMA has built a prominent presence in motorsport since the 1980s through advanced racewear and partnerships with top teams and drivers, including Ferrari's Charles Leclerc, Mercedes, Williams, and ...

Whilst Verstappen still leads the drivers' championship by 57 points, Red Bull have been dealt a further blow in the constructors' standings with Ferrari just eight points behind the Milton ...