In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and ...

Will marketing automation or customer journey orchestration meet your needs? There's no hard and fast answer, but this criteria will help you decide. By now we know that customers not only prefer, but ...

Dublin, May 24, 2024 (GLOBE NEWSWIRE) -- The "Marketing Automation - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering. Global Marketing Automation Market to ...

It appears the marketing world has a new toy, ‘next-generation marketing platforms’. These are tech platforms designed for ‘next-gen’ marketers who are more likely to embrace the latest technologies ...

AI-powered marketing automation startup Conversion, founded five years ago by two UC Berkeley dropouts, has raised a $28 million Series A led by Abstract, with participation from True Ventures and HOF ...