The common thread: automation handles optimisation and scaling, while marketers retain control over strategy and parameters.

From “experimental archaeology” to the mysterious appeal of exploration, the wide-ranging subjects detailed in these titles captivated Smithsonian magazine’s science contributors this year ...

Research maps nitrogen dioxide from gas stoves. Millions of Americans would meet WHO air quality limits by switching to electric cooking.

The ancient Greeks used mnemonic devices to remember lengthy speeches, a testament to their effectiveness. Mnemonics are ...

Yoona Kang and her graduate researchers are studying how to spread kindness digitally and in everyday life through the use of ...

Travelers are favoring wellness over parties for New Year's, with destinations offering immersive experiences merging ancient ...

Astronomers located hyperactive fast radio bursts to a faint dwarf galaxy orbiting a larger companion 2 billion light-years ...

Britain’s second-largest city is the heartbeat of the Midlands and offers an exciting weekend getaway filled with history, ...

As we approach the end of 2025, it is time for me to sign off until next Spring. Rather than finishing as normal, I thought I ...

Mars has never looked more like a world in transition, with ice emerging as the quiet architect of its past and a crucial ...

The Possibility Lab is working with state agencies and communities to implement more participatory engagement and frameworks.

A fault slicing across Turkey has long been a textbook example of how tectonic plates grind past one another, yet the ...