Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

But the controversy continued. On Tuesday morning, Trump said via Truth Social that Cracker Barrel “should go back to the old ...

Restaurant chain Cracker Barrel abandons new logo following customer complaints and stock decline, restoring iconic "Old ...

In the years since its founding in 1839, Austin has developed many fragmented logos and symbols for various departments ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

Logos are a key component of a business' branding, but all too often, they get a makeover that transforms the image. We miss ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

President Donald Trump said Tuesday that Cracker Barrel should go back to its logo Tuesday, a day after the chain said it could have done a better job in its restaurant revamp.

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize. Now summer’s over, here’s what to do with ...

Cracker Barrel hired a new CEO in 2023 to innovate and appeal to more customers. That has largely happened. New menu items ...