Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

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Looking for a free mini puzzle? Play the USA TODAY Quick Cross now ... and an "enhanced brand look and feel." The new logo design is another step in the company's rebranding process. Earlier this year ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel planned to remodel some restaurants to attract younger crowds. The company is suspending those plans, as it did with a logo change.

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker ...

Shares in Cracker Barrel, which had fallen sharply amid the backlash, rose more than 7 percent in after-hours trading ...

Cracker Barrel retired its iconic logo, featuring a man resting against a barrel, in favor of a text-only design. The new logo is part of the "All the More" campaign, which includes restaurant ...

The US culture war is getting very weird. After the Sydney Sweeney American Eagle ad debacle, the latest controversy is.... strange. On the face of it, the new Cracker Barrel logo is a routine modern ...

Cracker Barrel said Tuesday it’s suspending remodels of its restaurants after criticism from many longtime fans. The ...