Generative AI is reshaping media measurement and pushing marketers to move beyond impressions and UVM toward influence, ...

Metric horsepower is different from imperial horsepower, which can be pretty confusing. Here's why those numbers don't line ...

Dariusz Jemielniak is Vice-President of the Polish Academy of Sciences, faculty associate at the Berkman Klein Center for Internet and Society at Harvard University, and Professor at Kozminski ...

Horsepower is imprecise, not standard across borders, and based on a marketing ploy. Kilowatt would be a better automotive ...

Most businesses still treat this invisible force as a soft skill — when, in truth, it has become the most powerful ...

You can find drill bits with imperial and metric units printed on them, but what about letters? Here's what an A (or B and so on) on a drill means.

The next leap in personal AI won't be making our digital lives more comfortable. It'll be about making our real lives more ...

A comparison of the world’s largest quad-engine and twin-engine passenger aircraft.

If the measure of a moment’s magnificence is how long after it makes you smile, then last Sunday in Budapest was among the ...

The price of Bitcoin is falling, dragging nearly every other crypto asset along with it. The charts suggest this could get ...

Changing Markets Foundation's Maddy Haughton-Boakes on how the Big Ag lobby is flooding COP30, and how to curb its ...

Rob Edwards has completed phase one of turning Wolves ’ players into the running men. Now he has to ensure they stay there.