Generative AI is reshaping media measurement and pushing marketers to move beyond impressions and UVM toward influence, ...

Measurement is the foundation of trust in the ad-funded streaming economy. Advertisers seek transparency, publishers rely on predictable revenue, and platforms want efficiency. None of these goals can ...

If you are sending us snowfall reports, here are some good practices to use so you get the most accurate measurement.

Currently, the constitution limits how public trust funds can be invested, restricting them mostly to bonds and other fixed-income securities. Nancy Pelosi, former House speaker, to retire from ...

Vivek Komaragiri, principal technologist at Industrial Physics, explores why the industry’s reliance on nuclear gauges is becoming untenable and how modern optical measurement systems are reshaping ...

Department of Cell and Tissue Biology, University of California San Francisco, San Francisco, United States ...

This study provides valuable data on the role of Hsd17b7, a gene involved in cholesterol biosynthesis, as a potential regulator of mechanosensory hair cell function. The authors used both zebrafish ...

It's time for a new perspective on measuring brand identity and awareness. If you're a marketing leader in any industry, any country, your top priorities are to protect and enhance your brand's ...

Introduction Autism spectrum disorder (ASD) is a prevalent neurodevelopmental disorder. Parents of children with ASD often have a higher level of affiliate stigma, which impacts their physical and ...

When the Motor and Aviation Industries Put Stiffer Demands Bearings, Something More Scientific had to be Substituted for the Machinist's Eyes and Fingertips. Using Instruments Having a Stylus Point to ...