I didn’t know a ‘zero damage’ hair straightener was possible – until I tried Ghd sculpt - The tool boasts AI-driven styling to tailor your straightening session to your hair ...

Lived-in is the look of the season ...

GHD's first consumer-facing AI styling tool reads hair temperature nearly 3,000 times a second.

We tested the new ghd Sculpt straighteners to see if they really deliver smoother, shinier hair with less heat damage. Here’s ...

I'm a ghd girl through and through, but ever since I got my hands on the brand's Chronos styler, I've said it would take a whole lot for anyone, ghd or otherwise, to top it. The brand may have taken ...

At times, AI may feel like a runaway train – no matter what we do, we are powerless to stop it from ploughing through every aspect of our lives. Do we really need the technology integrated into our ...

Sculpt, a multi-use AI hair styler with heat-adapt technology designed to reduce heat damage – we try it first ...

There's a noticeable shift happening with hair trends this year. After years dominated by sleek finishes, deliberately polished styling and ultra definition, we're swinging back towards softness.

Whether your hair is straight or curly, short or long, we know the best hair straightener to invest in now. Here, see everything you need to know.

We've been testing Ghd's new AI styler – does it really deliver zero damage and maximum shine? - The haircare brand’s latest ...

The brand’s newest launch uses AI to monitor your hair thousands of times a second, rather than heating the plates to a fixed ...