It was the last one in the Rio Grande Valley and all of South Texas. Now the iconic hot wing restaurant is gone.

Hooters — known for its female employees dressing in risqué uniforms, which has stirred online controversy — is rebranding ...

The new Hooters CEO, as well as the original owners, reacquired the brand’s intellectual property in the fall, with plans to ...

The chain known for skimpy uniforms and “bikini nights” is trying to change its image. Hooters onesie, anyone?

Hooters is attempting a massive brand reboot – and it involves a lot less skin. In a surprising twist, the restaurant chain ...

The 'sexualised' brand image is officially being retired, according to the chain's CEO ...

Hooters restaurants are set to undergo a rebrand to a ‘neighborhood place’ for families - The new Hooters CEO, as well as the ...

Hooters is attempting a brand reset as CEO Neil Kiefer discusses uniforms, family dining, and the chain’s direction after ...

Kiefer and the original owners reacquired the brand’s intellectual property in fall 2025 after Hooters of America filed for ...

Hooters is attempting to shift its brand image, according to CEO Neil Kiefer.

Hooters is toning down the uniforms of its waitresses in an attempt to be more "family-friendly. In an interview with People ...