The chain known for skimpy uniforms and “bikini nights” is trying to change its image. Hooters onesie, anyone?
Hooters recently announced its goal to rebrand as a more family-friendly establishment. The CEO can use any of these ideas ...
The 'sexualised' brand image is officially being retired, according to the chain's CEO ...
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Restaurant chain Hooters recently announced plans to transform more than 100 of its restaurants into family-friendly ...
Hooters — known for its female employees dressing in risqué uniforms, which has stirred online controversy — is rebranding ...
Hooters is attempting to shift its brand image, according to CEO Neil Kiefer.
Hooters' CEO says the chain restaurant best known for its innuendos and the servers' skimpy uniforms is rebranding to become a more family-friendly place.
Hooters may not be the first place you think to bring the family for dinner, but the chain’s CEO is hoping to change that.
Apparently, wings and short shorts aren’t enough anymore.