The squirrel story was surely one of those viral moments. So what if Republicans twisted the story to fit their narrative of ...

Sony clearly believes LEGO Horizon Adventures has the potential to significantly grow the popularity of Guerrilla’s franchise, because it’s giving the game a surprisingly big marketing push.

There is a notable absentee from this year's international book fair in Algiers -- the work of French-Algerian writer Kamel ...

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

SINGAPORE – The guerilla-style political art of anonymous graffiti artist ... Mr Kemal Gurkaynak, managing director of exhibition production company Muse Marketing and Entertainment, said in a Nov 6 ...

Sheila Kliger is part of the group of congregants at Har Zion Temple in Penn Valley that organizes the “Open a Book, Open ...

French-Algerian writer Kamel Daoud on Monday won France's top literary prize, the Goncourt, for a novel centred on Algeria's ...

81), Kentucky-born Caroline Gordon belongs to that well-educated guerrilla band of Southern regionalists who about a decade ago took up where the Confederate Army left off in its fight against the ...

With awareness of these potential pitfalls, you can sidestep them and execute offline marketing successfully. Key examples include print ads, billboards, direct mail, radio spots, live events, ...

Heidi Borst is a freelance journalist, healthcare content writer and certified nutrition coach with a love of all things health and wellness. Her work has appeared in The New York Times, The ...

To effectively implement guerrilla marketing tactics, it is essential to have a good understanding of the product being offered and the audience. Regarding marketing, standing out from the competition ...

NEW YORK (AP) — A makeshift aquarium that popped up this summer in a puddle beneath a leaky fire hydrant has been paved over, to the dismay of neighbors who turned the area into a hangout spot ...