Google supposedly added two new metrics within the AI Max campaigns for improved tracking and reporting. One is named ...

Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands ...

From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and ...

The second metric, AI MAX expanded landing pages, reveals the total traffic from search queries that matched because of your landing pages or assets, independent of the keywords you’ve set. This ...

Overview Careful planning of campaign type, keywords, and targeting ensures maximum impact even with minimal or no budget.Landing pages, ad copy, and scheduling ...

Common Mistake: Many beginners believe that more keywords are better, setting hundreds of keywords for a single product, which leads to budget dispersion across ineffective terms. They often choose ...

The Green Zone has achieved an impressive 2,885% return on ad spend (ROAS) in just four months, thanks to a strategic ...

Pinterest’s CEO doesn’t want Google divested; most consumer spending comes from the rich; and the “Sephora kids” aren’t ...

Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode expanded beyond English, into Hindi, ...

On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.

Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key concerns.