Kiefer and the original owners reacquired the brand’s intellectual property in fall 2025 after Hooters of America filed for ...

Hooters is attempting to shift its brand image, according to CEO Neil Kiefer.

Hooters — known for its female employees dressing in risqué uniforms, which has stirred online controversy — is rebranding ...

Hooters is toning down the uniforms of its waitresses in an attempt to be more "family-friendly. In an interview with People ...

It was the last one in the Rio Grande Valley and all of South Texas. Now the iconic hot wing restaurant is gone.

Hooters says it wants to rebrand into a family friendly restaurant. Longtime CEO Neil Kiefer says some locations under ...

Your next trip to Hooters may look very different after CEO Neil Kiefer revealed the famous fast food chain known for their ...

Restaurant chain Hooters recently announced plans to transform more than 100 of its restaurants into family-friendly ...

The new Hooters CEO, as well as the original owners, reacquired the brand’s intellectual property in the fall, with plans to ...

The 'sexualised' brand image is officially being retired, according to the chain's CEO ...

A story you may have seen claims Hooters is rebranding as a family-friendly restaurant chain. In an effort to attract ...