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Google's Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. Keywords in domain names don't impact Google search rankings.

Research shows that users form a first impression within 50 milliseconds of encountering a new brand website, and the domain name is one of the key factors influencing this impression. A poor domain ...

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy.

There are many instances where a website might be required to change its domain name. For example, your website might be penalized heavily by Google, and you want a new domain, or you might want to ...

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SEO is a huge part of a business’s overall online reputation, and every startup needs to go through it as well. If you are a startup, you cannot simply ignore the crucial factors of your business i.e.

The digital equivalent to a storefront, your business’s website, and domain name are powerful tools that can ensure potential customers discover and remember you. But the internet is always evolving, ...

Google’s John Mueller answered a question on Reddit about why people don’t use hyphens with domains and if there was something to be concerned about that they were missing. I’ve been working online ...