The best analytics systems aren’t those focused solely on tallying metrics, but those that directly connect marketing ...

Curry indicated that for 2026, "we expect our cross-platform offerings, along with continued local TV adoption to play a significant role in shaping our business for 2026. As I mentioned earlier, we ...

Ad tech platform Smartly has signed a letter of intent to acquire marketing measurement platform Incrmntal. Smartly offers AI ...

The new 500 X pH/ORP sensor lasts up to 10 times longer than competing sensors in the harshest industrial applications, ...

A+E Global Media has struck a new, multi-year deal with Nielsen that will give the company access to the firm's measurement ...

Attain, the most trusted and comprehensive source of live, permissioned purchase data helping brands connect media to real sales outcomes, announced today its second consecutive year of triple-digit ...

NeuroRPM, a digital health company focused on Parkinson’s disease monitoring, today announced that its FDA-cleared wearable platform will be used for digital biomarker monitoring in Annovis Bio’s ANVS ...

Marketers note that brands are integrating touchpoints to ensure consumers get the right message at the right stage of ...

A+E Global Media will license new Nielsen services as part of the renewal, including Nielsen National Respondent Level Data (NRLD), Nielsen Audience Builder (NAB) and the Data-Driven Linear API (DDL ...

After Maura Fonseca moved to Houston from Mexico in 2011, she often waited hours in line at Western Union to send money to ...