On August 28, 1922 America’s first radio advertisement was broadcast on New York City’s WEAF. It lasted ten minutes and promoted the Hawthorne Court Apartments in Jackson Heights. The marketers’ gripe ...

The rise in adblockers and super apps, coupled with the leapfrogging to mobile-first markets, makes Asia very different when we think about measurement for advertising. Yet we have never really ...

The changing nature of the industry is placing pressure on companies to be more efficient. The economics of the oil and gas sector today place a premium on operational efficiency given the overall ...

“Sweeping changes” are coming to Nielsen‘s digital measurement methodology, moves the company says usher in a new era of “privacy-centric measurement that provides comparable, cross-platform metrics ...

The National Association of ACOs is the latest to respond to CMS electronic quality measure goals. Which challenge to tackle first in digital quality reporting? The National Association of ACOs ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products. To justify spending, project ...

Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company ...

Curry indicated that for 2026, "we expect our cross-platform offerings, along with continued local TV adoption to play a significant role in shaping our business for 2026. As I mentioned earlier, we ...

As science races to address COVID-19, among the weaknesses highlighted by the pandemic is our inability to rapidly develop clinical guidelines, related decision supports, and quality measures to ...

As viewership pattern in India continues to evolve, the Broadcast Audience Research Council (BARC) is making significant efforts to enhance digital data measurement in premium households. However, the ...

We used to assume that the measurement of digital marketing would be easy - what, with all that data at our disposal. But datum can obfuscate, as much as it can elucidate - especially when it’s being ...