Looking to integrate keyword maps with Google Data Studio? Learn how to set up your own automated SEO reporting dashboard with a free keyword map template. Keyword mapping is a SEO planning technique ...

We are more than six years into the programmatic buying revolution, and digital marketers have wholly embraced audience targeting data as the key driver to successfully reaching consumers online with ...

Analyzing The Data Now that you have a structured lists of your customer’s own words, it is time to analyze the data. There are a two easy ways you can use to extract keywords from this data. Keyword ...

Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such information with the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, CEO at 360i. Since the first ...

Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has made all searches encrypted using HTTPS. This means no ...

Google is hiring an anti-scraping engineering analyst to help create models for blocking search-results scrapers.

The Google AdWords community is scratching their heads this morning after trying to use the Google AdWords Keyword Planner and to find that it is only giving back ...

For the past 24-hours or so, the Google keyword planner tool within Google Ads has been broken. It is giving people errors and showing "no data" found responses. It ...