Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

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Looking for a free mini puzzle? Play the USA TODAY Quick Cross now ... and an "enhanced brand look and feel." The new logo design is another step in the company's rebranding process. Earlier this year ...

Cracker Barrel retired its iconic logo, featuring a man resting against a barrel, in favor of a text-only design. The new logo is part of the "All the More" campaign, which includes restaurant ...

Cracker Barrel said Tuesday it’s suspending remodels of its restaurants after criticism from many longtime fans. The ...

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker ...

Shares in Cracker Barrel, which had fallen sharply amid the backlash, rose more than 7 percent in after-hours trading ...

Cracker Barrel has unveiled a new logo design, sparking criticism from fans online. The rebranding includes menu changes, restaurant renovations and an "enhanced brand look and feel," according to a ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Trump's intervention in the Cracker Barrel logo controversy boosted conservative activists and handed a win to the "go woke, go broke" crowd.