Search Engine Land » SEO, PPC & AIO Guides » UTMs for Google Business Profile: Track clicks smarter Share Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements ...

For any local business that qualifies, claiming your Google Business Profile is a must-do to help your business rank higher on Google. Regularly optimizing your business profile with content such as ...

Last June, Google began testing a "profile strength" widget or status icon that shows you if you need to do more with your Google Business Profile. Well, that just went live on Friday and seemed to be ...