Cracker Barrel Old Country Store Inc. came under fire after switching to a new corporate logo, replacing one that featured an ...

Few symbols are more familiar to the American public than chain restaurant logos, and some are so iconic that we hope they ...

The video talked about the company’s reason behind choosing it as the logo and it might be a much different reason than only ...

Cracker Barrel has found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.

The coffee chain is dropping the ‘coffee’ from its name and embracing a much greener look.

In branding, context is everything: get it wrong and you spark outrage; get it right and you spark loyalty. And this bears a ...

How corporate leaders create or respond to unfolding disasters, scandals, and other emergencies can directly affect the ...

Logos are a key component of a business' branding, but all too often, they get a makeover that transforms the image. We miss ...

Oil and Gas Development Company Limited has launched its new logo with the tagline “OGDC – the energy,” marking the beginning of a new era for the ...

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to ...

Change is often the hallmark of progress, and for Turacoz, a global leader in medical writing and communications, this change is a testament ...