The Burberry Whisperer? Joshua Schulman Plans to Restore the Brand’s Fortunes, Win Back Customers
In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...
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‘Our best days are ahead’: Burberry CEO reveals turnaround plan
Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...
Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
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Burberry Revenue, Profits Plummet in First Half as New CEO Joshua Schulman Sets Out Fresh Strategy
Replicas of Burberry's designs for Sir Ernest Shackleton's ill-fated 1914 polar expedition were on display in the Regent ...
Embattled fashion house Burberry reveals massive overhaul sending shares to an all-time high
Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...
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New Burberry chief to return to brand's British roots
will involve the rollout of “scarf bars”, starting with Burberry's 57th Street flagship store in New York. The strategy requires a careful balancing act so as not to skew the Burberry offering to a ...
Burberry’s turnaround plan: what to make of shares jumping 22% despite losses?
Read what analysts think of Burberry's turnaround plan that involves cost cutting of 40 million pounds and focussing on core ...
European markets close 1% higher; loss-making Burberry jumps 18% after unveiling overhaul plan
European markets closed higher Thursday as traders assessed the global inflation outlook and the possible trajectory of ...
Burberry Puts Trenchcoats and Scarves at Center of New Strategy
Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...